The continued relevance of midsize newspapers on national stories

Today's case study: the Milwaukee Journal Sentinel and its reporting on BPA (you know, the stuff in some plastic bottles). The paper's Meg Kissinger and Susanne Rust have been the national leaders on this story. They've done a lot of work on the science, and more recently have turned to the industry's efforts to lobby the FDA and the public. They won a Polk award in February. Today's story gets inside the industry's PR effort.