The Gap logo

Gap introduced a new logo, people complained on twitter and facebook and elsewhere that they wanted the old one back, and Gap brought the old one back.

It's all a giant PR victory for the Gap, which has gotten tons of free press in the last few days.

Was it on purpose? I don't know. I think the logo they introduced sure looked pretty bleh. Maybe I'm just comfortable with what I'm familiar with.

Anyhow, I can't believe the Gap just got this blog post out of me. But I'm not overly worried everyone's going to go run to the store right now.