The writers behind Groupon

Finally an article about the people who write the weird Groupon copy.

I have to say, not what I expected. I assumed the text was some goofy joke in the office, written by some awkward loner in the back, perhaps a guy named Steve. But no, they have whole teams of writers who do nothing but this.

I never thought the writing was that funny -- more laugh at it than with it. But maybe I am in fact enjoying it and it is getting me to buy more stuff, even if it sure doesn't feel that way.