WaPo now giving away Sunday paper for 50 cents

From the October 18th LivingSocial email in the DC area:



Many papers do discount deals to woo customers, who then stick with the subscription after the price goes up to the normal amount. But giving away a full year of Sunday papers for 50 cents each? That sounds extreme to me. And remember, the Post doesn't get that full amount -- usually these discount services, the Groupons and such, keep about 50%. So the Post is not getting 50 cents, but probably just somewhat more than half of that.

At some point I think the print advertisers would start getting unhappy about this. How do you know the people are looking at the Sunday paper if they're only paying 50 cents for it?