Tuesday, March 30, 2010

Greenpeace wins in "Traitor Joe's" seafood sustainability campaign

Greenpeace pretty much declared victory Tuesday in their campaign on Trader Joe's. The campaign had started after TJ's ranked 17th out out of 20 grocery chains in Greenpeace's survey of seafood sustainability policies. Greenpeace reports:

Specifically, Trader Joe’s has announced that they will:
  • Offer only sustainable seafood in their stores by December 31, 2012.
  • Work with third-party, science-based organizations to establish definitions and parameters for addressing customer concerns about overfishing, destructive catch or production methods, and the importance of marine reserves.
  • Remove “red-listed” seafood from their shelves. Trader Joe’s stopped selling Chilean Sea Bass in 2005, Orange Roughy in July of 2009, and Red Snapper in March of 2010.
  • Provide accurate information on all seafood labels, including species’ Latin names, origin and catch or production method.
  • Use their buying power to leverage change in the seafood industry.

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