Raising Awareness

Series of tweets from David Roberts the other day:

I've really come to loathe the term "raise awareness." All the left's misunderstandings & dysfunctions are baked right in there.

Awareness is far short of *understanding* & ever farther short of *inspiration*. It is the absolute minimum cognitive state to shoot for!

But "awareness" is not a goal in and of itself. ACTION is. Changing behavior is. Awareness, in and of itself, is inert.

Implicit in "raise awareness" is the notion that awareness deficit is the problem & more information is the answer.

Sorry to be all depressing and all, but I basically agree.